Week 3 EOC: My Demographics

I am a Millennial on the Demographic scale. Also known as Generation Y or echo boomers which is closely related to the baby boomers because of the size of our generation. In our Marketing textbook it mentions that Millennials were the first generation to actually grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks; which is completely true. “All generations are comfortable with technology, but this is the generation that’s been formed by technology..” (Yahoo! executive, Ch. 3 pg. 74) Marketers of all kinds are now targeting us Millennials because of use of technology. The presidential election passed a few months ago and although I wasn’t a young adult who voted, Barack Obama’s strategy to market like a high-end consumer brand make teens my age want to be connected and contribute. “Young people want to be in control of their relationship with a brand. They want to customize and personalize. The Obama campaign site allowed just that, with it’s use of tagging, discussion boards, photo uploads, and other interactive elements.” (Analyzing the Marketing Environment, Ch. 3 pg. 74) What I found interesting while searching the web was that unlike the previous Generation X, whose members spent only a sum of their time (30 minutes every 1 to 3 weeks) Millennials were found spending an average of 6 and a half hours talking to one parent over the phone. “What’s interesting is that instead of trying to deal with problems on their own, Millennials prefer venting to their parents in a ceaseless chain of grievances that lasts on average from 9 AM to 10 PM daily..” (Sociologist Rick Winter, The Onion) http://onion.com/Z3O828 I almost want to disagree with his statement because I find myself spending more time on the phone with a close friend than a parent, when it comes down to talking about my problems. So, the way I see it, us Millennials are the most emotional and technology savvy.