Wednesday, February 6, 2013

Week 5 EOC: Super Bowl Commercial 2013



Not having watched the entire super bowl, what I did watch was definitely something interesting. The commercial I found most exciting was this years Taco Bell commercial (ABC News agrees, says it's "one of the best of this years big game." Visit here if you don't believe me: http://abcn.ws/UROXaz). I thought they did a wonderful job at capturing the essence of Taco Bell with the spanish version of the pop song, "We Are Young" by FUN. It was the most perfect juxtaposition with the old retired folks sleeping in their beds at the beginning, then all of a sudden showing them sneaking out on the town and doing crazy activities, from swimming and driving recklessly to getting tattoos. Overall, I thought the commercial was a huge success, and what made it even better was the ending and how the cops passed by them. It had a lot of positive energy and It looked like it was pretty fun to film also! Made me want to go buy some tacos right after I saw it! "Another college memory: Remind me to show you the near-identical storyboard I did for my Advertising Campaigns course, but for Burger King, showing retirement home folk sneaking out for a fast food fix. I’ll overlook that theft, though, since the “Goldblatt” tattoo gave a chuckle. Add in “We Are Young”en Espanol and you get a FIELD GOAL!" (Tv Line) "I love how the song was in spanish," "It told a story also..." (CNN Live http://bit.ly/WlLekP) From all the positive feedback it's received, I obviously wasn't the only
one who thought it was a huge success at this years super bowl. Good job, guys.

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