Week 2 EOC: Boston Consulting Group - Video Games

The Video Game industry has struggled a tremendous amount in 2012. The NPD group recently reported that the video game hardware, accessories, and software has decreased 29% in June. Recent reports from DFC Intelligence indicates that the market for video games is going to take an astounding growth from $67 billion which we have seen in 2012 to $82 billion in 2017. The future of our consoles are changing as well, although Microsoft's Xbox 360 and Nintendo's games have been family favorites for years, Apple has taken over. "Many console and PC game sales are also being cannibalized by digitally downloaded games and alternative entertainment sources like Apple Inc.'s iPhone, which offers thousands of games that can cost only 99 cents or even nothing at all."(The Wall Street Journal 2009) But don't be too worried, in 2014 ad 2015 Microsoft, Sony, and Nintendo are going to be coming out with new and exciting game accessories that is going to help gain some momentum for the console community. "However, the steadiest area of growth is on the PC and mobile side." (DFC Intelligence, David Cole)


BCG Analysis:

The Wii - Dog

The Wii U - Star

Xbox 360 - Cash Cow

Nintendo - Question Mark

PC Games - Dog

Playstation 3 - Question Mark

ISO iPhone, Android, Tablet - Star

The BCG analysis I have listed above is mostly my opinion, but supported by reviews and other websites, the accuracy is close to being right on point. The Wii U that was released last year was definitely something that changed the younger generations, "Overall, I feel the Wii U is a step in the right direction for Nintendo, but the company is under far more pressure to succeed than ever before." (Winda Benedetti , NBC News) I truly do feel like when it comes to our phones and communication with everyone around us, gaming mobile has taken over. Hard to say, but every competitor out there is just going to have to try even harder to succeed in the gaming industry.