Wednesday, January 23, 2013

Week 3 EOC: Making Money for Good

Similar to the organization TOMS, Burt’s Bees has become company partners with Habitat for Humanity to build Eco-friendly homes. Based in Durham, Orange and Chatham Counties Burt’s Bees is focused on giving back to its community. Habitat works with Raleigh-based Advanced Energy to ensure the monthly payment of both heating and cooling costs no more than $34. Burt’s Bees has gone above and beyond these standards to add more green components such as icynene spray, foam insulation, and the use of alternative flooring and counter top options to improve air quality. “One of the reasons we moved our offices to downtown Durham was to deepen our roots in the community…” (Burt’s Bees CEO, John Repogle) http://burtsbe.es/afXVQ2 Also, in 2007 Burt's established the Greater Good Foundation that is a non-profit/charitable organization funded by their sales. It's goal is to "...help empower non profit initiatives whose efforts resonate with our own mission, particularly in the areas of natural health and well-being, the environment and social responsibility." (Lawrence Karol, Take Part) http://bit.ly/146UZrx Their foundation is run by volunteer employees and is funded by a donation of 10% of the burtsbees.com website sales. Lastly, the company gives back by working to develop sustainable packaging solutions. "Naturally, we're nothing but the good stuff." (Burt'sBees.com) http://burtsbe.es/qH5i1Being a consumer of Burt's Bees I never thought of their mission, but now that I have read bits and pieces, I'm amazed of their determination to make this world a better place.



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