"SWOT, which evaluates the company's overall strengths (S), weaknesses (W), opportunites (O), and threats (T).." (Pg. 55)
S: Clean and tidy establishment, a fresh idea for a gallery/health food restaurant, customer service is new to the area, location is at a busy intersection, and a place where artists can relate.
W: New and not established yet, my restaurant can be closely related to a Greens&Proteins w/out the art on the walls, and I have limited funds available.
O: We are the technology generation and we have so many ways to connect, to get the word out about my business opening. If my business sky rockets, I can branch out into more of the Henderson area. Young kids and adults are turning more to the vegetarian side and lighter options.
T: No alcoholic beverages, so that could take a toll on my male customer count. More businesses are starting to open that are on a healthy streak. My main Downtown Las Vegas competitor: The Art Factory.
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company's performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."
(Pg. 55)
No comments:
Post a Comment