SWOT Analysis

"SWOT, which evaluates the company's overall strengths (S), weaknesses (W), opportunites (O), and threats (T).." (Pg. 55)

S:  Clean and tidy establishment, a fresh idea for a gallery/health food restaurant, customer service is new to the area, location is at a busy intersection, and a place where artists can relate.


W: New and not established yet, my restaurant can be closely related to a Greens&Proteins w/out the art on the walls, and I have limited funds available.


O: We are the technology generation and we have so many ways to connect, to get the word out about my business opening. If my business sky rockets, I can branch out into more of the Henderson area. Young kids and adults are turning more to the vegetarian side and lighter options.


T: No alcoholic beverages, so that could take a toll on my male customer count. More businesses are starting to open that are on a healthy streak. My main Downtown Las Vegas competitor: The Art Factory.

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company's performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."
(Pg. 55)

Objectives

"Under the strategic plan, the major functional departments, operations, information systems, human resources, and others -- must work together to accomplish strategic objectives." (Pg. 61)

Overall, my objective for The Vault is to build a friendly environment for artists and anyone wanting to take a step towards a healthier life. Because one thing I've learned is that when I'm eating right and I'm surrounded by people who have passions related to mine, I'm genuinely happy and truly inspired. That's what I want most out of my business: To bring happiness, and open new chapters. When customers walk in I don't want them to feel discouraged by the prices on the menu, or the photographs on the wall, I want them to feel like they're at home. "The Vault, to be a part of something much bigger than you and I."

"Once the unit's objectives are set, marketing's tasks is to help carry them out profitably." (Pg. 47)

Week 9 EOC: Three great mission statements (in my opinion)

The first mission statement I enjoyed reading was Bree's. Right away I'm aware of what type of business she is creating and what kind of energy and people will be attending her establishment. I like the fact that it's an all women's bar and it's a place where no one will feel insecure. Her bar sounds exciting and fun, and I love that. The second mission statement that caught my attention right away was Jose's world football house. I like his idea because it's a unique one and although I have nearly to no interest in sports whatsoever, his business sounds intriguing. His statement overall may not be that long but the way he also included a description of his business, a slogan, and a definition of the word "Mission Statement" which made it that much better and well thought out.  The last statement I looked at was Monet's. I adore the way she writes and I can tell there's some type of passion behind her words and at that moment anyone could tell who her target market is. There's only been a few great teenage clubs in Las Vegas and in all honesty, if her idea were to go any further, her establishment would be at the top places where I would want to visit. I also like how long her statement was, she wanted to make sure we all understood her vision, which is very important. 

All of these include most of the same material, but something in each post makes them stand out.

Business Mission Statement

 "A statement of the organization's purpose --- what it wants to accomplish in the larger environment." (Glossary, Pg. G10)

Our mission at The Vault is to build a comfortable and reliable relationship with our costumers. We want to make sure that no matter who you are, you feel welcome and all your food and beverage needs are being met. We offer only the freshest of ingredients and allow each guest to explore into our view of photography and the way we see ourselves and you as well! An artsy, friendly, and upbeat environment will surely be seen here.

"..being our costumers' favorite place and way to eat." (Pg. 41)

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company's strengths in the marketplace. Too often, mission statements are written for public relations and lack specific workable guidelines." (Pg. 41)

We want to offer something different, something unique and something that people will remember. Yes, the taste of our food is important..but I want people to know who we are, through my artwork.
"Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever...it remembers little things, long after you have forgotten everything." -Aaron Siskind

Week 8 BOC: Progress on my final project --

The progress I have made so far is finding a great location that my business can be established at, having a solid and great idea for how I'm going to make my money, and last but not least..named my restaurant. I'm going to be named it "The Vault", which is a synonym from the word "Gallery". See my "Pitch" for more information. 

So instead of following my other idea with the coffee shop, I am going to be creating my own restaurant. All my food will be freshly prepared daily and have a vegetarian menu and gluten free options as well. My menu will have everything from all-american style food to salads and soups (just made light) along with a famous dish. My decor on the inside and outside of the building will be eco friendly but still will manage to keep a mod and sophisticated look. I will accomplish making more money by having my own gallery throughout the restaurant. Framed prints of portraits, and landscapes. Depending on how big and what the photo is, my prices could range anywhere from $40-$150. I will also be having a close friend of mine (photographer) walk around to each table and take a group, family, or couple shot and at a later time they would be able to purchase their photo if they wanted to. The location I found used to be an old steakhouse at the intersection of Eastern and Tropicana. Includes a full kitchen and seating arrangements. Although I don’t enjoy the colors on the outside of the building, that’ll have change to becoming all black, will wipe spray paint for the name.

Address: 4901 S Eastern, Las Vegas, NV 89119 

Week 7 EOC: The Pitch

So instead of following my other idea with the coffee shop, I am going to be creating my own restaurant. All my food will be freshly prepared daily and have a vegetarian menu and gluten free options as well. My menu will have everything from all-american style food to salads and soups (just made light). My decor on the inside and outside of the building will be eco friendly but still will manage to keep a mod and sophisticated look. I will accomplish making more money by having my own gallery throughout the restaurant. Framed prints of portraits, and landscapes. Depending on how big and what the photo is, my prices could range anywhere from $40-$150. I will also be having a close friend of mine (photographer) walk around to each table and take a group, family, or couple shot and at a later time they would be able to purchase their photo if they wanted to. The location I found used to be an old steakhouse (Dessy B's Steakhouse) at the intersection of Eastern and Tropicana. Includes a full kitchen and seating. Although I don’t enjoy the colors on the outside of the building, those will have to change.


Address: 4901 S. Eastern, Las Vegas, NV 89119



I incorporated the idea of a healthy restaurant and my photographs all wrapped in one!

Week 6 EOC: Me x 3

#1: My tiny white film camera.. (http://bit.ly/9lkIVj)
This film camera I received from my sister on Christmas two years ago. It happened to be one of my favorite gifts and it was something I had actually picked out and had been wanting for a long time. Although it's simple and film has somewhat become outdated because of the digital age, I love the way the images turn out and I have a blast taking photos (whether they're snapshots or composed before hand). Photography is a part of me and I feel like since I haven't had a DSLR, this has become my backup partner. I usually carry it with me everywhere, and once I see a great shot in front of me, I take it. I also love this camera because of the variety of photographs I will be able to take with different types of film. The link above will bring you to a website called Photojojo.com and the rare film pack that I purchased a few weeks ago works with the same camera I have been talking about. Haven't used all of them yet, but I'm so excited to see how the images will develop.

#2: My TOMS.. (Toms.com)
I have always been a big fan of TOMS the organization/retail store. I love their whole purpose and in all I have probably owned three pairs, which isn't a lot, but because the are so pricey, it's really a treat when I'm able to buy such nice and comfortable shoes. The image above are a picture of the pair I own right now and I absolutely adore them. They're comfy and what I like most is that they have a lot of breathing room because they're made out of lace. Great summer shoes for this year's hot season and even right now they have managed to keep my feet warm.TOMS shoes are definitely a part of who I am, mostly because I have always wanted to help another person in a way that was possible for me to. The fact that they are comfortable shoes is another plus of course. I also love how they not only have a one for one with their shoes, but if one buys a pair of sunglasses, a pair of glasses goes to a child who can't see. Nothing is better than buying a product and helping a child in return.

#3: My kitten Tobi..(taken by me)
This is my kitten Tobi and he was named after my boyfriend who has been a part of my life for the last 6 years. I got him about 8 months ago and he's a huge part of my life. Yes, of course he's my pet but he's also my companion and keeps my life exciting and playful. Plus, he's a huge handful and always keeps me off my feet. I feel like he has more of a dog attitude than a cats because of his unique personality. A year ago I used to have a memory board which is a poster board that I hang goals, dreams, accomplishments, etc. on and he was one of them. For some reason throughout my childhood I have only owned dark haired cats and I always wanted to own a kitten with orange fur and blue eyes. Sort of missing the blue eye part but in actuality, Tabi (orange haired) kittens with the same eye color as their fur are more rare to find. So I guess I got lucky. Nothing could ever replace this fur ball!